Basically, the purple butterfly is to indicate that the baby had a twin who didnt make it due to an illness. So to show support and respect, the hospital staff put the purple butterfly sticker on the incubator the newborn babies sleep in. So that other parents are aware that the family has lost one of their children, as this lady did & another lady said to her "you're lucky you don't have twins" so this lady has set up the purple butterfly sticker to make other people aware & to think before they speak. Much respect for the baby's parents to do this & RIP Little One.
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